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PSA-EVERYBITEMATTERS.
TheGravityStudioscollaboratedwithBaithackIndiatoproduceaPSAontheimportanceofreducingfoodwaste.Throughimpactfulvisualsandheartfeltstorytelling,weemphasizedthevalueofeverymeal,contrastingabundancewithscarcitytohighlighttheurgencyoftheissue.Thecampaignconnectedemotionallywithviewers,encouragingsmallbutmeaningfulactions.Byshowcasinghowmindfulchoicescanreducewasteandsupportthoseinneed,wereinforcedasimpleyetpowerfulmessage:realchangebeginsathomeoneplateatatime.
CLIENT INDUSTRYFood
DELIVERABLES1 Advertisement Campaign
EXECUTION MODELWhole Production
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Whole Production PSA Master Film